It might not be "custom" in the home-built sense, which may make it more interesting. It's labeled as coming from Taiwan, and although it may be a coincidence (although it'd be a big one) a Taiwanese apple clone called the "Fugu Elite 5" appears in lists of Apple II clones. There were *many* no-name grey-market Apple II Plus clones being churned out in Taiwan in the early 80's by the same companies that were also involved in the explosion of no-name PC knockoffs that appeared around 1983/84, and this loony mashup of those two things may well have been slapped together by whatever outfit was stamping those cases out. (Or right down the street from them, anyway.)
It's really kind of hard to tell. The fact that the badge name matches the labeling on the boards and *kind* of fits the indented space on the front of the case is an argument for it to be a factory abomination, but it's also possible the sticker was swiped off the case the transplanted the guts came from and trimmed to fit, badly. If it's a factory job it is very amateurish, but... why would the end user bother transplanting that serial number sticker that says don't open the system unit? Whatever it is, yeah, I would have paid $36 for that, no question.